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Brian became a Level 1 Certified United States Triathlon Coach in 2006, received his Level II certification in 2008 and has been coaching triathletes and endurance athletes ever since. He has trained athletes for their first sprint triathlon up to Ironman competitors. He is a competitive triathlete who most recently completed the 2016 World Championships in the Sprint and Olympic distances placing Top 20 in the World and has received USAT All-American honors the last 5 years. He has completed 5 Ironman Distance with a top time of 9:26, and over 20 Half Ironman events with several sub 4:30’s. He enjoys working with athletes of all abilities, skill levels, with the desire to improve. His greatest achievement in coaching is seeing his clients cross the finish line, but has also coached several Kona and World Championship qualifiers. Brian will work with your schedule to help you assess your current abilities create a focused individualized program to maximize his clients’ potential to help them achieve their individualized goals.


Brian has been a Licensed Athletic Trainer since 1996 and has worked with Professional, Olympic, Collegiate, and youth athletes throughout his career. He has been a member of the 2006, 2010, & 2014 Winter Olympics USA medical staff and is currently the Head Athletic Trainer for USA Curling providing all medical and fitness services to the High Performance Teams. He provides over 20 years of Sports Medicine experience and has helped thousands of athletes return to high levels of competition.


Brian has been Certified Strength and Conditioning Specialist (CSCS) since 2002. He enjoys developing strength training, fitness and performance enhancement programs to athletes of all abilities and ages. He specializes in gait mechanics and improvement of functional strength for endurance athletes. With this unique skillset he can help athletes overcome any obstacle.

Change all McWilliams Training, LLC to McWilliams Training, Inc.


These are one on one sessions in the pool, at on the bike, on the track, or in at my studio. I will work on your functional needs, work on technique, and ultimately help you improve.


$60/hour or 10 sessions for $500

TUE @ 5:30 | THU @ 6:30

MS, LAT, CSCS, CEAS, USAT Level II Certified Coach, USAT Youth and Junior Certified Coach


The Green Bay Multisport Youth team was established in 2012. The youth population is the fastest growing demographic of USAT membership. The team consists of triathletes ranging from 7-19 years old. The focus of our team is to introduce youth and junior athletes to the sport of triathlon, develop skills to be successful and encourage healthy lifestyle choices. The team practices 2-3 times a week around the Green Bay area and works on all three disciplines. The team goes to several local and national races that they can do each year.


The season runs from May to early September. There are some off-season opportunities during the winter months.


This is a great team that allows all the members to participate, work towards their goals and introduces them to the lifelong sport of triathlon.

Personal Training 

This is a series of 10 one hour sessions where I will work with you once a week to work on specific techniques running. This is designed for the athlete to receive maximum benefit

from the instruction. This will include videotape, exercises, drills, and workouts. This is the best way to improve on efficiency of one your run. $500

Gait Running/ Running Technique

This consists of an in person or phone conversation consultation with each individual to discuss and assess goals, strengths, weaknesses, time commitments, past performances and look at proposed competitions. After this is completed, I will sit down and design a yearly training plan with your race schedule that will help you accomplish your goals. Coaching also included unlimited email and phone conversations, nutritional education and race prep and strategies. I use and each athlete logs in to get their workouts, document nutrition and write workout reports. I then receive daily emails to assess your workouts, provide feedback, and plan for future workouts. I am available to travel for races, but clients must pay additional fees.


Initial Consultation: $100

Monthly Fee (3 month minimum): $200/mo

Pro Program
This includes all the above plus one 1 hour meeting per week to go over any aspect of your training program. This could include stretching, massage, video analysis, testing, etc. This program is for the athlete who would like a lot of one on one attention as they work towards there goals.



Endurance Coaching

Triathlon Day w/ Brian

This will be an 8 hour day with Brian were we will do testing, biomechanics, video analysis. You will then be given a packet with training zones, exercises, and Video of swimming, biking and running. If you were to do this on separate it would cost over $1000. I do the Triathlon Day on Wednesdays or Fridays and we meet at my studio 1002 George St., De Pere, WI 54115. Usually have to schedule several weeks out.

Cost: $500

Retul Bike Fit

I now am one of only a few people in the state of Wisconsin that offer the Retul Bike Fit. Get fit with the system that Team Garmin-Sharp, many professional triathletes, and recreational riders of all abilities.  If you are spending significant money on a bike one of the best things you can do is to get a proper fit.


This is a comprehensive system that measures your body angles dynamically while you are pedaling. Eight markers are placed on both sides and analyzed by the Retul System. Changes are then mad to see how it effect your wattage and number ranges. This is the gold standard in bike fitting. Fits usually take 90 - 120 minutes. Bring all your cycling gear, except helmet, Short Sleeve Jerseys work the best and don’t apply any lotions to your body. This can also assist with frame sizing for potential purchases.


Cost: First Bike, $250 Second Bike $175

Bike Zin $50


Fit Studio:

1002 George St, De Pere, WI 54115

One of the best ways to improve cycling efficiency. Ride on your bike on one of the 300 courses utilizing the SpinScan to determine where you need to improve. SpinScan Pedal Stroke Analyzer is an exclusive CompuTrainer feature that helps you increase power and efficiency. The multicolor torque graph represents one full 360 revolution divided into 15 segments. The left /right leg percentage power splits give you the feedback needed to pedal in "circles". It will identify "flat" or "dead" spots in the pedal stoke where optimal power is not transferred to the drive train. A dynamic bike fit utilyzing SpinScan is an excellent way to take the subjectivity and guesswork out of the bike fit process. And the ATA (Average Torque Angle) displayed on the Polar Graph helps you to adjust your position for optimum power.


Typical Schedule

8:30 - 10:00 Swim video, analysis and instruction

10:15 - 11:30 Treadmill Lactate Testing and Biomechanical Assessment

11:30 - 12:30 Lunch and go over Athlete Questionnaire and Upcoming races and goals

12:30 - 2:00 Functional Movement Screen followed by instruction in strengthening exercises

2:15 - 4:15 Retul Bike Fit/Computrainer analysis

4:15 - 4:30 Q & A

Lactate Testing

This will be completed with the Lactate Pro LT-1710 is the only Blood Lactate Analyzer rated by FDA-CLIA as a WAIVED test system. (FDA-CLIA Listing) Lactate Pro is the only hand held lactate meter clinically validated Lactate Pro is the meter used by every major National Team and Training Center in USA and Canada. This will determine your training zones. This will help us establish training zones to allow you to work in the appropriate zones for improvement and recovery.


$250 for cycling or running

$250 for both disciplines

FTP Testing

On the Computrainer, perform a 20 or 30 minute all-out test to determine your cycling Functional Threshold. I will then send you a spreadsheet with your Cycling Power zones that you can more effectively train on the Bike


Cost $50

Rehabilitation of Injuries 

Sometimes injuries occur and I will work with you to resolve the issue or refer you to the appropriate medical provider. This may include rehabilitative exercises, massage, stretching, or manual treatment. We will also address biomechanical issues to prevent recurring problems. Specialize in running, cycling and industrial injuries.


$65/ session

Ergonomic Assessments

I will come out to your business or place of employment and assess an office setting and/or industrial work station to provide optimal ergonomics and safest positions for your employees. As a Certified Ergonomic Assessment Specialist (CEAS), I will provide the employer cost effective solutions to resolve possible mechanical issues that could prevent costly future medical expenses.

$200/ assessment

Industrial Therapy

I will come out to your place of business and work with your employees to manage work-related or non work related injuries. I will assess each injury and develop a plan for the employee to return to work as quickly and safely as possible. Many injuries can improve without unnecessary medical expenses, saving the employer’s insurance and medical costs. Price dependent on agreed upon contract.


Will perform a functional foot assessment to determine if an orthotic would be in your best interest. If you need orthotics. I will cast your feet using Sole Supports systems. We usually have them in less then two weeks and there is a 7-10 day break-in period.



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